Every CEO is well advised to periodically apply for a direct support position at her agency. By “walking in the moccasins of your applicant” you will get a good sense of how difficult or how easy an applicant can navigate your process.
Many agencies, particularly the larger ones, have invested in high tech Applicant Tracking Systems (ATS) that are in fact counter-productive. They drive many applicants away; one authority reports a 60% abandon rate after three clicks.
Whether the applicant journey begins on a job board or at your website career page, and whether or not they are pushed through an ATS, your first objective is to get a job application completed. Big mistake!
Google states that “their client” in job search is the job applicant, not the employer. They will rank “good” applicant experience higher than poor experience. Perhaps more importantly, the best applicant experience will always yield the highest applicant flow, a critical component of selection success.